Environmental signage
has made life easier as it allows everyone to find what they are looking for
without any delay. When you are in a new environment there is a feeling of
disorientation that takes over. People are hesitant to move forward as they are
unfamiliar with the built environment. Many fear getting lost or have no time
to waste because they have other things to do for the day.
Some
prospects return back without finding what they are looking for. All this adds
up to missed opportunities for business establishments. With a small
investment, you can make visitors feel very much at the right place at the
right time. Allowing guests to find their way fast helps increase traffic. More
traffic means more sales and hence more profits.
These
days, colleges, universities, hospitals and cities pay special attention to
their signage systems. Some campuses span over dozens of acres and have several
buildings. A directory signage system allows visitors to find what they are
looking for without wasting precious time. Life is busy for all of us and where
ever we are able to find our way quickly, we prefer to revisit the same place due
to the level of mental comfort we have developed on our first experience.
For
a campus exterior signage plays a major role with branding. Once the passersby
are able to retain your brand, they are likely to prefer you over other brands
in their neighborhood. The traffic to city libraries and parks can be increased
with the use of wayfinding systems.
Signage
informs the visitors to the area about the many resources available in the
given environment. Neighborhoods can be well connected using city signage
systems. This allows everyone to make use of city resources. The graphic
designers keep the elements of the environment in mind while creating signage.
They have to consider the weather, durability of materials, the built
environment, and the corporate colors.
