Environmental signage deals with the visual aspect of wayfinding. It uses graphic design, the build environment and landscape to achieve its goals. Businesses like to enhance identity, communicate their brand message, and infuse a sense of place by using environmental graphic design. The field is vast and interesting for those who like the creative arts.
For any commercial business that relies on walk-in business a well designed and well-planned signage system can bolster sales. The works of environmental graphic designers can be seen at events and exhibits where they visually communicate the information that helps with spatial orientation. Maps are often used in the system to allow people to find what they are looking for without stopping to ask anyone.
Environmental graphic designers not only create signage systems they also work on the interpretative environments that often tell a story or communicate a theme. Their expertise can be very useful in the design of a new retail store and revamps of brand image as well.
While wayfinding signage allows one to get the vital information necessary to navigate a campus or a store, place making deals with basic concepts of brand image. The environmental graphic designers work on infusing a unique sense of place by creating a specific vibe. They consider the interior design and the building architecture while conceptualizing new ideas for image building. Their works allow others to experience the brand as a separate experience that they will want to return to.
All the efforts of environmental graphic designers are focused on offering smooth conversion of traffic to places they work on. These can be cities, libraries, hospitals and large malls. Environmental signage keeps us safe in a new environment that has the warning signs while pictograms convey a quicker and more understandable message. On the road, signs tell us about the diversions and hazards that may be up ahead.
Click here for environmental signage: http://www.visualcomm.com/
For any commercial business that relies on walk-in business a well designed and well-planned signage system can bolster sales. The works of environmental graphic designers can be seen at events and exhibits where they visually communicate the information that helps with spatial orientation. Maps are often used in the system to allow people to find what they are looking for without stopping to ask anyone.
Environmental graphic designers not only create signage systems they also work on the interpretative environments that often tell a story or communicate a theme. Their expertise can be very useful in the design of a new retail store and revamps of brand image as well.
While wayfinding signage allows one to get the vital information necessary to navigate a campus or a store, place making deals with basic concepts of brand image. The environmental graphic designers work on infusing a unique sense of place by creating a specific vibe. They consider the interior design and the building architecture while conceptualizing new ideas for image building. Their works allow others to experience the brand as a separate experience that they will want to return to.
All the efforts of environmental graphic designers are focused on offering smooth conversion of traffic to places they work on. These can be cities, libraries, hospitals and large malls. Environmental signage keeps us safe in a new environment that has the warning signs while pictograms convey a quicker and more understandable message. On the road, signs tell us about the diversions and hazards that may be up ahead.
Click here for environmental signage: http://www.visualcomm.com/
