Environmental signage design is part of a multidisciplinary profession. It does not
involve the use of mother-nature instead it merges interior design,
architecture, and graphic design. You must have seen the catchy larger than
life graphics and attractive signage that grasps attention while at the malls. These are creations of graphic designers that
work towards creating a better experience for shoppers. The environmental
graphic designers use the built environment and communication to efficiently
display a business message to the visitors.
Designers keep in focus a number of things especially the
local traffic patterns. All information is displayed visually. Special
attention is paid to colors as they have a positive or negative effect on the
human mind. The use of corporate colors and branding enhances the business
message.
Signage systems can be applied to all sorts of environments
that range from city parks, museums, retail stores, hospitals, universities,
libraries and more. Visitors are able to learn the whereabouts of places
through visual communications. These systems play a key role in eliminating the
confusion in visitors that are unfamiliar with the built environment. The
interiors of any library, hospital, universities, and museums have a signage
system to guide all to the destination of their choice. This saves the visitor
time which is precious for all.
When you are able to navigate through a building or a campus
with ease the level of trust you have in it increases. You tend to prefer such
places over others that you are unfamiliar with. Having a good experience helps
boosts the confidence of prospects on a given brand or location. Cities are
able to get better traffic when all are able to find and use the city resources
and other locations without much of an effort. Designers present a complex set
of information in an easy way so no one gets lost. Art, signs, photography,
typography, drawing fundamentals, colors and electronic resources are all used
in creating effective signage.
